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03 Sep

A Direct Line to Sales


Text Messaging: A Direct Line to Sales Nlocation gives you the power to communicate with your customers immediately and at the time of your choosing. Email once ruled supreme, but text messaging is now king. The statistics tell the story. 1. 97% of American adults text weekly. (1) 2. Text messages have a 98% open rate, while email has only a 20% open rate. (2) 3. 95% of texts will be read within 3 minutes of being sent. (3) 4. 75% of people ...

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01 Sep

How to increase revenue and promote customer goodwill


How small brick and mortar stores can significantly increase incremental revenue & promote customer goodwill. Scott GoodwinNlocation.com Acquisition vs. Retention Before we begin we must first understand two concepts. Acquisition marketing and retention marketing. Acquisition marketing refers to the efforts a business engages to gain and sell to new customers while retention marketing refers to the efforts a business engages to keep and se...

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31 Aug

Why your local business needs retention marketing


Retention Marketing: A Battle for Hearts & Minds.   What is retention marketing?  Retention marketing is simply the action a business takes to keep and sell to as many previous customers as possible. On the other hand, acquisition marketing is the action a business takes to find and sell to new customers.  As you can imagine the tools needed to engage both activities are vastly different. Make no mistake, you need to engage...

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12 Jul

Acquisition Marketing vs. Retention Marketing


   Acquisition Marketing vs. Retention Marketing.    Before we get started, let’s understand these two concepts. Put simply, acquisition marketing refers to gaining new customers. Retention marketing refers to engaging current customers to return and shop again.   Acquisition marketing, as necessary as it is, has a very low return on investment.  It costs 6 to 7 times more to acquire a new customer than re...

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